When you operate at C-suite altitude, every decision ripples through markets, investors and thousands of livelihoods. Yet sustained performance hinges on a surprisingly personal mix of mindset, behaviour and systems. The thirty focus areas below capture the leverage points I’ve seen move the needle fastest for founders, CEOs and executive teams who are scaling from tens to hundreds of millions. Treat them as a diagnostic menu: identify the two or three that feel most acute right now, then revisit as your context evolves.
Three decades in the growth seat have taught me this: when you make precise adjustments to the right leadership levers, organisations surge. The thirty areas below are those levers. I use them not as theory but as a hands-on playbook—each one field-tested in boardrooms, factory floors and investor calls on three continents. Pick the levers that will shift your world this quarter, work them hard, then move to the next.
1 · Transfer Vision Effectively
I’ll show you how to translate your long-range story into clear, repeatable language—so every team can explain where you’re going, why it matters and what today demands of them. We’ll distil the vision into one unforgettable sentence, anchor it to a few sharp metrics and bake it into meetings, dashboards and hiring screens until it’s muscle memory.
2 · Self & Team Awareness
True leverage begins with clean data on how you and your team actually land. We’ll run 360s, quick-pulse surveys and a strengths scan, then debrief together—no judgment, just clarity. Once blind-spots turn visible we can tailor habits, language and decision rights to hit the outcomes the board is paying for. Read more about self & team awareness.
3 · Define Leadership Blind-Spots
Blind-spots leak profit and trust. We’ll map where confidence drifts into overreach, or patience starts looking like indecision, and set simple cues—a pause, a probing question, a second pair of eyes—that keep you performing in the sweet spot.
4 · Common Blind-Spots
Most executives stumble in familiar places: selective listening, silo loyalty, hero syndrome. I’ll name each pattern and pair it with a counter-routine so you catch the tell-tale signs before they punch a hole in your quarter.
5 · Remove Your Blind-Spots
Awareness without action is trivia. Together we’ll wire weekly feedback loops, small behaviour tests and a scoreboard, proving that fresh insight is turning into cleaner decisions and sharper execution.
6 · Lead from the Inside-Out
Strategy sticks when it echoes the leader’s core. We’ll align beliefs, values and personal rules with the organisation’s next horizon so every move feels authentic—both to you and to the people you inspire.
7 · Winning Is an Inside Job
Mental rehearsal isn’t fluff; it’s prep work. I’ll equip you with daily mindset drills—visualisation, framing questions, pressure simulations—so you walk into high-stakes rooms already having won the battle in your head.
8 · Temptations of Success
Growth breeds comfort. We’ll install “stay-hungry” guardrails—rotating devil’s-advocate roles, reverse KPIs and post-win audits—to keep curiosity and rigor alive long after the applause fades.
9 · Fatal Flaws of Leaders
Ego, shortcuts and exhaustion topple promising careers. We’ll put early-warning sensors around each one, then practise the disciplines—sleep, counsel, boundaries—that keep you grounded while you scale.
10 · The Leadership Landscape
Great leadership balances four acts: create the future, convince stakeholders, cause culture, choose priorities. We’ll audit where you naturally excel and shore up the weaker pillar so the enterprise never tilts.
11 · The Price Tag of Leadership
Influence costs privacy, energy and relentless visibility. We’ll decide what you’re willing to pay, set non-negotiables for health and family, and design renewal rhythms so you never write a cheque your body or relationships can’t cash.
12 · Goal-Setting Successfully
We’ll swap vague annual aims for 90-day OKRs tied to leading indicators. Each goal gets an owner, a metric and a cadence—turning aspiration into weekly wins the board can see.
13 · Momentum Breakers vs Makers
Some rituals lift energy; some drain it. Together we’ll catalogue daily, weekly and quarterly routines, keep the makers, kill the breakers and watch throughput climb.
14 · Get Good People Around You
A-players change the maths. We’ll refine hiring scorecards, raise interview fidelity and craft an onboarding sprint so new talent adds value—and culture—before the first month closes.
15 · Players vs Pretenders
Competence without commitment drags culture. I’ll show you how to spotlight ownership behaviours, reward them publicly and exit pretenders quickly and respectfully.
16 · Core Values of Winning Teams
Values live when they cost something. We’ll attach each value to explicit behaviours, promotion criteria and budget decisions so culture isn’t wallpaper—it’s operating code.
17 · Attitude—What Difference Does It Make
Mindset shows in numbers. We’ll practise attribution shifts and solution-oriented language until optimism becomes strategic advantage, not naïve cheer-leading.
18 · Creating Change—Roadmap
Change sticks when head, heart and habit align. We’ll layer data (reason), story (emotion) and pilot projects (action) so adoption spreads from early champions to late adopters without burning political capital.
19 · Handle Resistance
Pushback usually hides insight. We’ll surface concerns, co-design tweaks and convert former sceptics into vocal sponsors—turning resistance into an engine for refinement.
20 · Deal with Discouragement
Setbacks are inevitable; spirals aren’t. I’ll coach you through a 24-hour reset loop—physiology, narrative, next step—so you bounce forward, modelling resilience the whole company can copy.
21 · Earning Trust
Trust is compound interest. We’ll build it through capability (deliver), consistency (keep promises) and care (serve others’ wins), ensuring stakeholders back you even under stress.
22 · Tough Conversations
Hard truth delivered well deepens respect. I’ll arm you with frameworks that land the message, preserve dignity and lead to action—not hallway fallout.
23 · Leading Difficult Personalities
High performers sometimes come with edges. We’ll create clear success contracts—expectations, autonomy, consequences—so intensity fuels results instead of friction.
24 · Praise & Feedback
Generic praise is noise. We’ll nail the skill of naming the behaviour, the impact and the next stretch, so feedback—positive or corrective—actually changes performance.
25 · Build High-Performance Teams
Psychological safety + extreme clarity = throughput. We’ll embed candid feedback loops, shared scorecards and celebration rhythms so excellence scales with headcount.
26 · Leadership Pitfalls
Isolation, signal overload, short-term tunnel vision—we’ll spot the early tremors and install course-correctors (diverse councils, strategy sabbaticals) before small cracks widen.
27 · Personal Development Plan
Your PDP is the R&D budget for your leadership. We’ll set quarterly themes, daily reps, and weekly reflection so your growth compounds alongside the company’s.
28 · Why Feedback Fails
Feedback fizzles without permission, precision or follow-up. We’ll frame, specify and close the loop, turning tough truths into rapid capability gains.
29 · Create Organisational Loyalty
Loyalty drops recruiting cost and lifts discretionary effort. We’ll design transparent career paths, peer recognition and shared upside so people act like owners, not renters.
30 · Make Tough Decisions
Speed matters, but so does quality. We’ll sort reversible from irreversible calls, run pre-mortems and communicate decisions so everyone moves fast—and aligned—toward true north.
Final Thoughts
Pick two or three areas that sting or excite you right now. Work them with intent, measure the movement, then rotate to the next lever. Do that quarter after quarter and you’ll build a leadership engine—inside and out—that compounds value long past today’s targets.
“Linus is an inspirational leader, team builder and mentor. He develops people in a supportive, uplifting way to grow businesses. Above that, he is an insightful expansionist, clear-thinking visionary.”
“Linus is an extremely talented leader and coach, his passion, empathy and tour de force personality is mind blowing. He takes high performing individuals and unlocks their true potential. Work with him if you can, it’s worth every minute.”
“There are very few people who can both do and teach – but Linus is one of those rare business coaches. I highly recommend Linus to anyone who is looking to start or grow or scale a business – he’s been there and done that, and will do it for you, too.”
“Linus is unbelievably talented at understanding
human behaviour and showing us how to effectively apply it in life.
No matter who you are and how successful – Linus has lots to offer you.”
