---
title: Editorial standards - Linus Murphy
description: How I write, source, date and review the Leadership Guide, the
  30-part series and the articles on this site.
url: https://linusmurphy.com/editorial-standards/
language: en-GB
type: website
author: Linus Murphy
author_url: https://linusmurphy.com/about/
---

How this site is written

# Editorial standards

A short summary of the rules I write to. They apply to the [Leadership Guide](https://linusmurphy.com/guide/), the 30-part series, the [articles](https://linusmurphy.com/articles/) and the [peloton profiles](https://linusmurphy.com/peloton-to-boardroom/).

## Who writes

I write the guide and the series in the first person, from the operating seat and the coaching room. My background is stated plainly on the [about page](https://linusmurphy.com/about/): 25+ years as a CEO in technology and services, an average of 45% annual growth in the businesses I led, coaching hundreds of people from more than 20 countries, and a win at the Irish National Cycling Championship. Those figures describe my history. They are never a promised coaching result.

## How I use research

-   Every statistic links to the page where the figure appears. If I cannot open the source and see the number, I leave it out.
-   I cite studies, surveys and named researchers, not secondary write-ups repeating them. Numbers are not rounded or “about”-ed.
-   Each article lists its sources at the end, and the same list is published in the page’s structured data.
-   Classic research (goal setting, psychological safety, feedback interventions and so on) is summarised in plain language in a short history box.

## Dates and reviews

Articles show the date they were published, and cite only sources published on or before that date. The peloton profiles, the Leadership Guide and the 30-part series carry no visible publication date. Each source on those pages shows its own date, and every source is linked to where it was found. When better evidence appears, I revise the page rather than bolt on an update.

## Stories, quotes and clients

-   Coaching is confidential. I do not name clients, and I do not invent client stories, case studies, quotes or credentials.
-   Examples are framed as typical patterns (“a pattern I see often”, “imagine a CEO who…”), not as real people.
-   Quotations are verbatim and linked to their source. Testimonials are published exactly as given.
-   Profiles of real people use only facts I can source, and stay factual and neutral on controversy.

## Images

Guide and series images are generated or licensed scenes, objects and settings with no faces. I do not generate likenesses of real people. Peloton to Boardroom profiles are the exception: each uses a licensed photograph of the rider, with the author, licence and Wikimedia Commons source credited under the photo. Elsewhere, real photographs are used only where the licence allows it, with full credit.

## What stays off the page

Public pages carry the finished argument, not notes about why I included someone, how I plan to treat a subject, or how the archive is organised. A doping case, a missing figure or a testimonial on this site is stated with a citation. The method lives here, not in the article.

## Language

British English, sentence-case headings, plain words. No guaranteed outcomes and no promises of results in a set number of weeks.

## Corrections

If you find an error, a broken source or a figure that does not match its citation, email[coaching@linusmurphy.com](mailto:coaching@linusmurphy.com?subject=Correction). I check it, correct the page and update the review date.